Blood for a Brew Summer Tour a smashing success
LEWES, Del. – In a word, the Blood Bank of Delmarva's Blood for a Brew Summer Tour has been a smashing success with steady donors, new relationships with seven Delmarva breweries and decent media coverage.
The most recent Blood for a Brew drive held Monday, July 26 at Big Oyster Brewery in Lewes, for instance, drew 42 donors on two bloodmobiles parked outside this fine establishment.
Prior to that, on Thursday, July 22, the Tall Tales Blood for a Brew drive in Parsonburg, Maryland, saw a solid 17 donors, and Crooked Hammock in Middletown, Delaware Monday, July 19 filled 20 appointments. BBD has been careful to follow social distancing guidelines in terms of the number of appointments that can reasonably be accommodated within the limited confines of our bloodmobiles.
Going back earlier this summer, here are the numbers for Blood for a Brew, by location:
Crooked Hammock, Lewes, Del. July 12: 20 donors
Two Stones Pub (2SP) Newark, Del. July 9: 42 donors (two buses)
Camp Adventureland, Middletown, Del., June 25: 40 donors (inside Camp A.)
Revelation, Milton, Del., June 18: 22 donors
2SP, Aston, Pa., June 9: 20 donors
Each participating brewery has its own version of the “You’re So Vein” brew, including 2SP, Revelation, Big Oyster, Tall Tales, Camp Adventureland, Dogfish Head and Crooked Hammock. Blood for a Brew is proudly sponsored by TD Bank, and we thank them wholeheartedly.
In addition, NYBCe Digital Content Specialist Chelsea Warren has worked with Director of Donor Recruitment Marie Forrestal and her Account Managers, Desso Bryant and Bryan Shepherd, for three Facebook live events at Blood for a Brew Tour stops. The first one took place at Crooked Hammock in Middletown, Delaware, the second one occurred at Tall Tales down in Parsonburg, Maryland (in two parts) and the third took place at Big Oyster Brewery this week. The live events allowed donors and friends to get a look at the local breweries as well as the beer created for Blood for a Brew, the “You’re So Vein” blood orange and grapefruit infused lager.
Facebook Live videos:
Tall Tales Part 1 Facebook Live | Facebook
Tall Tales Part 2 Facebook Live | Facebook
Crooked Hammock Facebook Live | Facebook
Last, but not least, the pick up by traditional media has been stellar. The latest coverage came when the Cape Gazette, the local newspaper for the Delaware beach resort area, covered Big Oyster Brewery's blood drive on Monday, July 26. Additional media covering Blood for a Brew included the Delaware News Journal, WRDE Coast TV and Delaware Public Media (the NPR affiliate).
Again, Blood for Brew is humming along and firing on all cylinders even as we still deal with restrictions on the number of donors we can accommodate on location. Congratulations to Donor Recruitment and Mobile Operations. Everyone has done an outstanding job.
For BBD's articles and more photos from the Blood for a Brew events, please click on the links listed below.
Marketing intern Emma Lytle contributed to this report.